Ongoing Pet Food Recall - Is A Proper Traceability System The Answer?

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Ongoing Pet Food Recall - Is A Proper Traceability System The Answer?

Diamond Pet Foods has expanded a recall of contaminated pet food for the eighth time, leaving Susan Thixton of Truth About Pet Food to call it the "sloppiest" recall she has even seen. Does the pet food company have an effective traceability system in place? From the sound of it, there may be some disorganization with the pet food manufacturer, at least in their Meta, Missouri and Gaston, South Carolina facilities. At Markem-Imaje, we realize that for many people, a pet is an important and much-loved member of the family. Throughout this recall, not only have a few animals lost their lives, several people have become ill. As of May 18th, the recall now encompasses several formulations and nine brand names. How will Diamond fare following this troublesome period? The latest expansion of the recall involves Diamond Naturals Small Breed Lamb & Rice formula. Pet food products at the South Carolina facility have been found to be contaminated with Salmonella Infantis, a somewhat rare strain of the bacteria. Tainted pet foods have come out of the Missouri facility as well, although the strain has not been named by the company or health officials. Illnesses in pets due to Salmonella have been reported around the world, although it's impossible to get a solid number due to the fact that many owners do not have their pets tested. So far in the U.S., 15 people have become ill in 9 states including Alabama, Connecticut, Michigan, Missouri, New Jersey, North Carolina, Ohio, Pennsylvania and Virginia. Four of the nine brands affected in the recall are sold in Singapore, whose government recently released a consumer advisory. The initial recall was issued on April 6th, involving a single brand. Since that time, Diamond has been repeatedly issuing updated recall information; corrections to production codes and best-by dates have been frequent occurrences, according to news sources. Can you imagine how a scenario such as this would affect your reputation or brand image? While no one knows yet if this is the final expansion of the April 6th recall, or if there is more to come, one thing's for sure - Diamond Pet Foods is a name that will long be remembered (and maybe not in the best way) by consumers. For exceptional traceability systems that will ensure your manufacturing facility is "on top of it" should a recall become necessary, trust Markem-Imaje.

January 10, 2014
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