Supermarket Chains Criticized For Packaging

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Supermarket Chains Criticized For Packaging

More and more, supermarkets are packaging foods that have their own "natural" packaging in materials such as plastic and cardboard, a practice consumers find ridiculous and wasteful. Most recently, some Sobeys supermarkets in Ontario have been criticized on social media for packaging avocado halves in cardboard and plastic, according to news reports. The avocados have been pre-cut and pitted before being repackaged. Sobeys responded to comments made on social media, saying the avocados were packaged in this manner to make using avocados more convenient for those who are new to the food and not familiar with the process of peeling and seeding a fresh avocado. The supermarket went on to say the packaging is meant to preserve the quality of the avocado and maintain its fresh, wholesome appearance. One gentleman took a photo of the packaged avocados last week and posted it to Facebook, where a friend shared the image on Sobeys page. Christine Kizik wrote in sharing the photo, "Surprised and disappointed after a friend posted a picture of an avocado for sale at his local Sobeys in Thornhill, ON. It's been precut, then wrapped in plastic and cardboard. "Avocado's [sic] have their own perfect, compostable wrapping. Adding packaging to an avocado is strange to say the least. This is wasteful and I'm curious about the reasoning for Sobeys stocking avocado this way? Looking forward to a response. Thank you." Another social media user asked how fresh a product could be when not only has it been seeded, peeled, and packaged in a factory, but traveled some distance to arrive in Canada. Not all comments were negative; one woman said when she's in a rush to make lunch for her children, she would love to send the peeled and seeded avocados for school lunches. Not too long ago, Whole Foods was criticized for selling peeled oranges in plastic containers. The supermarket chain was also criticized last year for packaging three spears of asparagus in bottled water and selling the product for $6. It's become very apparent that consumers are highly attuned to products that have their own "natural" packaging and the wastefulness of packaging these products in plastic or other materials. At Markem-Imaje, we realize that for many products other than fresh produce, packaging is a necessity to preserve quality and freshness. We provide a wide range of coding and marking systems to meet the needs of industries including food, beverage, dairy, confectionery, frozen foods, and more. For durable, clear printing of "best by" dates, nutrition and ingredient labels, logos, barcodes, and more, our industrial printing equipment is unsurpassed.

January 10, 2014
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