Diversity In Coding - A Revolution In Packaging Printing

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Diversity In Coding - A Revolution In Packaging Printing

Over the last several years, packaging design has undergone a transformation. Considering the wide range of capabilities in coding and marking today, manufacturers are now able to provide a wealth of information to consumers, far more than ingredients or sell-by dates. Whatever industry you are in, manufacturers have long been familiar with laser coding and continuous inkjet printing; those in the pharmaceutical and food products industries know the importance of date codes and batch numbers for keeping track of where products are located in the supply chain. For every industry, there are coding and marking solutions designed to work effectively on a variety of substrates. For instance, metal and plastics are easily coded using laser or continuous inkjet printers which offer indelible, permanent marking. As technology continues to evolve, so has the array of coding and marking solutions manufacturers have available to them. Today, protecting your brand is easier than ever before considering not only the equipment used to code products, but the inks as well. For instance, "invisible" codes may be created using UV readable inks, resulting in a code that is virtually invisible unless viewed under ultraviolet light. Considering the ever-growing use of smartphones, manufacturers today can also use QR and data matrix codes so that consumers can engage with manufacturers in a whole new way. For instance, companies can now interact with existing or potential customers through promotion of other products or even competitions. It's a fun experience for consumers, and one that can often result in increased brand loyalty. At Markem Imaje, our packaging printing systems are of the highest quality, designed to deliver results for manufacturers in a way that is cost-effective for the long term. Call us today!

January 10, 2014
Markem-Imaje Announces Acquisition of CSAT

Markem-Imaje Announces Acquisition of CSAT
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