Beer Date Coding - Why Date Coding Is Important

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Beer Date Coding - Why Date Coding Is Important

Beer Date Coding - Why Date Coding Is Important

When it comes to craft brewing, many brewers are more concerned about investing their hard-earned dollars in bottling or canning lines, additional tanks, and producing more of that great-tasting beer than they are about date or lot coding. As a global supplier of industrial coding and marking systems, we can assure you that beer date coding is essential. Why worry about date or lot codes on the bottles or cans of beer your brewery produces? There are some very important reasons! According to the Brewers Association, all brewers, regardless of their size, should consider the responsibility of ensuring clear coding of beer for traceability purposes. This helps protect not only you, the brewer, but importers, distributors, even the customer.

3 Reasons Date Coding is Essential in the Craft Beer Industry

  • Foods and beverages can be recalled because of safety or quality concerns at any time; date or lot coding provides traceability
  • Retailers and wholesalers use date codes to help ensure they're putting out the freshest inventory for customers
  • Perhaps most important in the eyes of the brewer is that customers will view your craft beer as the freshest available option

What would you do in the event of a safety or quality recall without date coding? By implementing a system in which you can use a lot code/batch number to quickly trace the recalled product, you avoid compromising the entire production and you also protect your brand. Consumers take notice when recalls are issued, and when you can resolve the situation quickly and efficiently it helps build your reputation as a concerned and reputable brewer. Markem-Imaje provides exceptional coding and marking solutions to the craft brewing industry, helping you meet your traceability needs while adding personality to your cans and bottles! Set your beer apart by partnering with us today.

January 10, 2014
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