Packaging Redesign Freshens Up NestFresh Brand

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Packaging Redesign Freshens Up NestFresh Brand

Today's consumers have become more concerned than ever about whether the foods they eat have been treated with hormones or antibiotics. One hugely popular and trusted source of free-range organic eggs, NestFresh, has recently updated its brand packaging on all of the egg varieties the company produces. The heart of the NestFresh brand is the hens, which the manufacturer stresses are raised on farms across the country with natural living conditions and barns that are cage-free. In fact, the innovative new packaging of the NestFresh eggs features pictures of hens in their natural habitat, which helps in supporting the company's claim that it supports animal welfare, and tells its story as well. Ultimately, NestFresh hopes the packaging redesign will inspire other companies to engage in the humane practices of raising hens across the U.S., while communicating their leadership in this movement. According to a recent article, the new NestFresh Brand eggs are sold across the nation, with the new packaging design hitting store shelves as we speak. Certified as USDA organic, the hens are vegetarian fed. At Markem-Imaje, we understand that consumers are becoming more and more concerned about the products they consume, not only in terms of ingredients, but in how hens, cows, and other sources of food are raised - what they are fed, whether they are injected with hormones, and other factors. Packaging is a huge factor in how consumers perceive a company and its manufacturing practices. It sounds as though NestFresh has a hit on its hands with the innovative new packaging design. As a world-wide supplier of industrial printing solutions, Markem-Imaje provides a wide range of industries with small and large character inkjet, laser, thermal coding, and other marking and coding systems designed to provide unsurpassed, quality results while being cost-effective for your business.

January 10, 2014
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