Study Reveals Meat, Poultry Purchases Influenced Heavily By Packaging

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Study Reveals Meat, Poultry Purchases Influenced Heavily By Packaging

In a down economy, it's natural that most consumers are highly influenced by price when it comes to buying foods, beverages and other consumer goods. A recent study conducted by 210 Analytics and commissioned jointly by the FMI (Food Marketing Institute) and AMI (American Meat Institute) revealed that, other than cost, the biggest factor driving consumers' buying decisions when it comes to meat and poultry purchases is packaging that is leak-free and/or environmentally friendly. As a leader in the marking and coding systems industry, Markem-Imaje realizes the importance of packaging to consumers. Not only do shoppers desire foods that are packaged for freshness, they want foods that are clearly labeled in regards to best-by dates, ingredients and nutrition information, making the foods they buy safe for their families. The report issued regarding the study, the "Power of Meat 2012" report, demonstrated that consumers have been focused on saving money since the onset of the recession in 2008. Planning for shopping by making lists, clipping coupons and going to the supermarket less often are some of the behaviors consumers use to keep their grocery costs in line.

Some of the other interesting findings of the report include:

  • Consumers are becoming more aware of the Country of Origin labeling when purchasing meats. However, if U.S. poultry or meat is higher in cost, this information has little impact on purchasing decision.
  • More than 25% of shoppers stated that if meat and poultry was packaged with environmentally friendly materials, they would buy it more often; however, 49% still said cost was a factor, as they would only buy more of these products if the price remained the same even with the new packaging.
  • Consumers are tired of meat packaging that leaks. In fact, 51% said they would purchase meat and poultry offered in leak-proof packaging if they had a choice.
  • Consumers are also savvy when it comes to where the meat is cut and packaged. Over two-thirds of shoppers know that not all meat is cut and packaged in the store, and that in many cases this is done prior to the meat arriving at the supermarket. A whopping 70% believe that meat which is processed before being shipped to the supermarket and placed in the meat case is just as good as those processed in the store.
The survey, conducted in November 2011 via an online questionnaire, consisted of more than 1,300 consumers spread across the United States.

As a trusted supplier of marking and coding systems and industrial traceability solutions, Markem-Imaje offers exceptional products and services to manufacturers across a wide array of industries around the world.

January 10, 2014
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