Coding And Marking - Raley's Supermarket Chain Provides Added Labeling Guidance

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Coding And Marking - Raley's Supermarket Chain Provides Added Labeling Guidance

Coding And Marking - Raley's Supermarket Chain Provides Added Labeling Guidance

Gluten-free, Keto, plant-based, what does it all mean?  There's no doubt that consumers are more confused than ever before when it comes to the products they buy - and that they don't necessarily trust those food labels and packaging claims.  Raley's, a Northern California supermarket chain, recently unveiled an expanded labeling system the company thinks will make things a little more transparent and easier to understand for consumers who shop at one of the chain's 129 supermarkets in the region.

 
According to reports, the system is available both online and in stores and includes 23 icons that let consumers know whether a product qualifies as non-GMO, grain-free, organic, sustainable, vegan, Ketogenic, and so on.  Categories where the icons can be found include pet care, food and beverage, household, and health.  Label Insight, a data company that's created an in-depth database of ingredients found in foods, was employed by Raley's in the effort to create the labels for the stores' shelves.
 
Advisors and dietitians are employed by Raley's who help give customers what they want by using Nielsen data to determine Raley's customers' shopping habits, grocery trends and other criteria.  This system helps the supermarket chain provide products to customers that are popular in their categories, makes it possible for Raley's to offer loyalty program members discounts on products similar to those they use, and more.  
 
Raley's CEO and President Keith Knopf estimated that the annual cost for the system will be more than $1 million.  Raley's nutrition strategist and brand influencer Yvette Waters said in reports that, "Consumers have the right to know exactly what they are eating, putting on their bodies or using in their homes.  We are looking into a more holistic wellness approach when navigating the aisles."
 
In supermarkets, shelf tags list as many as nine attributes for products to help consumers understand more clearly what they are buying.  For shoppers who go online, icons can be used to filter results, allowing consumers to drill down to those attributes they're interested in.
 
Raley's brand positioning is focused on helping consumers choose healthier options while giving them the information they need to make smart choices, taking out some of the uncertainty many shoppers feel today.
 
Markem-Imaje is a global leader for industrial coding and marking systems that are innovative, reliable, and cost effective over the long-term.

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