New Year Means Change In Packaging Design - Which Trends Will Stay?

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New Year Means Change In Packaging Design - Which Trends Will Stay?

New Year Means Change In Packaging Design - Which Trends Will Stay?

As a global leader in industrial coding and marking, we know one thing for certain: packaging design is never a constant and trends are just that - trends.  So what design trends will be on their way out in 2018?  According to industry leaders, you can expect to see less and less packaging with tiny type, mundane colors, packaging graphics that are overly masculine, and more.  Here are a few examples of packaging design trends expected to be going away.

 
Familiar packaging is expected; packaging designers will move toward packaging solutions that are more innovative and creative, even whimsical, in some cases.  It's an experiment in style, so we'll see what happens.
 
Tiny type - thank heavens!  Consumers have very limited attention spans, and who wants to read small typography you have to have a magnifying glass to read?  Big and bold will be what it's all about, as bold fonts and fewer words take over in brand messaging.
 
Packaging design that's overly masculine.  Industry leaders believe packaging will be a bit softer with fewer hard edges and less explosive design elements.  Expect a soothing aesthetic that's more feminine.
 
Out with the clutter and in with minimalism.  Modern, minimalistic packaging design is what you can expect to see, particularly in CPG brands known to be a bit "old school."
 
Increasing sustainability in packaging and materials.  Brands are trending toward a smaller ecological footprint when it comes to packaging and materials, as consumers become more aware of how the products they buy can impact the environment.  Look for hemp, bamboo, cellulose, paper, and other biodegradable materials, or materials that can be upcycled to replace plastics and other wasteful or potentially harmful packaging.
 
Markem-Imaje is a leader in the industrial coding equipment industry, providing CIJ printing, TTO, laser and digital printing, and other coding technologies to a wide array of industries including cosmetics and pharmaceuticals, food, dairy, beverage, electronics, postal and more. 

January 10, 2014
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