Industrial Coding - Healthy Snacks Experience Unprecedented Growth

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Industrial Coding - Healthy Snacks Experience Unprecedented Growth

Industrial Coding - Healthy Snacks Experience Unprecedented Growth

In recent years, the demand for healthy snack options has increased exponentially according to reports, which state consumer demands decide key drivers in the food and beverage industries.  According to the UKs Bosch Packaging Technology, some of these key consumer trends include down- and right-sizing, on-the-go options and those that are more convenient, a preference for foods that are chilled instead of frozen, sustainability, shopping for foods online, visual appeal and the increasing popularity of healthy snacks.  

 
Nuts, cereal, dried fruits and protein bars are highly popular options for health-driven consumers with busy lifestyles who want options including easy-to-cook, ready meals that fit in with their on-the-go lifestyles.
 
Busy lives also contribute to the need for foods and snacks that are convenient with recloseable, stand-up packaging in foods including dried fruits, bakery and confectionery options.
 
While the demand for fully enclosed frozen food cartons continues to decrease, consumers are more interested in soups, sauces, dips and chilled meals packaged in wrap-around sleeves and trays.  For Greencore Grocery, manufacturer of savory dips for supermarket chains in the UK, some of the best sellers include single-serve ready meals such as pasta, and various party dips.
 
Sustainability continues to be a key driver for consumers who are environmentally aware and prefer wrap-around cartons and shaped carton sleeves over other types of packaging.  This type cartonboard packaging makes it possible for shoppers to see the product inside and represents an increasing commitment of consumers to reducing packaging materials.
 
While some still snack on chips and nuts, more consumers are turning toward snacking options that include plant-based ingredients such as seeds, vegetables, grains, nuts and fruits.  In the U.S., millennials drive the demand for snacks available in flexible, convenient packaging more than any other segment of the population.
 
Freshness and fewer preservatives are also important to consumers, who want snacks that stay fresh for a longer period of time.  This directly impacts the packaging industry, who must develop effective solutions that not only meet consumers' needs, but give the retailer confidence in displaying a larger amount of foods that typically go stale quickly, such as baked goods, donuts, confectionery, etc.  Barrier properties, flexible bags with pressure-sensitive tape closures and other innovative new packaging solutions can accomplish  the freshness issue.
 
For most consumers it's not about completely cutting out chips or cookies, but about mindfulness and choosing snacks that are healthier in terms of ingredients, preservatives and the health benefits.  Shoppers are making healthier choices far more often, and snack manufacturers must meet the demands in terms of packaging.
 
From confectionery and candy to cereal bars, dairy and other foods, Markem-Imaje has the industrial coding technology that's right for your needs.  Whether for flexible packaging, paper-based containers, rigid plastic, liquid cartons or other packaging used for dehydrated fruits, biscuits, fresh fruits and vegetables, we provide unparalleled marking systems including CIJ printers, TTO, laser marking, thermal inkjet, digital printing and other product coding solutions.

January 10, 2014
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