Package Coding Solutions & Design Lend To Consistent Brand

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Package Coding Solutions & Design Lend To Consistent Brand

At Markem-Imaje, we know that in the personal and home care and beauty industries, package design is a vital element of branding and carefully considered throughout the development process. While you may not give much thought to it, the printing of codes on packages such as lipsticks, perfumes, eyeshadows, nail polishes, and other products is important to a consistent brand as well, whether coding UPC symbols, names of colors, logos, etc. Manufacturers typically prefer pre-printed packaging to ensure the appearance of packaging is of the highest possible quality. Whether printing on labels, films, bottles, cartons, or cases, it is critical that the package coding and marking systems manufacturers choose make it easy to change over products that are often produced on the same line. Today, digital coding is becoming highly popular as manufacturers can combat challenges such as substantial downtime, mislabeled products, and other problems by customizing variable data right on the line, eliminating the need for pre-printed packaging materials. Whether your application involves printing on flexible packaging, jars or plastic bottles, squeezable tubes, specialty containers, cartons, or other substrates, there are many options for manufacturers to choose from. Let's take a look at each, and what these coding solutions are capable of: Laser printing offers clear, crisp codes and images that are ideal for printing text, logos, QR and 2D codes, and more at high speeds on cardboard, plastic, paper, and glass. CIJ, or continuous inkjet printing, is ideal for printing advanced variable information directly on substrates including flexible packaging, plastic, glass, and even metal aerosol cans such as those used for hairspray and spray paints. Thermal inkjet printing works superbly for sleeves and cartons or other paper packaging, and is commonly used for printing on air fresheners, cosmetics, and other small-sized home and personal care products. Thermal inkjet (TIJ) printing also produces QR and 2D codes that are easily machine readable, important from the consumer standpoint in terms of promotional or interaction programs. Large character inkjet printing is the choice of manufacturers who print bar codes, logos, shipping information, and even customized product icons on corrugated shipping cases; again, eliminating the need for pre-printed cases or cartons. Ultimately, choosing the right package coding solution is not only vital in brand consistency, but for increasing uptime and productivity as well. At Markem-Imaje, we offer a wide array of coding and marking solutions across many industries.

January 10, 2014
Markem-Imaje Announces Acquisition of CSAT

Markem-Imaje Announces Acquisition of CSAT
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