Coding and Marking - New Lightweight Flexible Packaging Venture

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Coding and Marking - New Lightweight Flexible Packaging Venture

Coding and Marking - New Lightweight Flexible Packaging Venture

Alpura, a dairy products company founded in 1972 and based in Mexico City, Mexico, recently announced the addition of Ecolean aseptic flexible packages to the company's dairy product line.  Alpura partnered with Sweden-based Ecolean in the project, a manufacturer of lightweight packages and efficient filling systems.

 
According to reports, Alpura's Media Crema is now available in all retail channels across Mexico in 125 ml and 200 ml Ecolean Air Aseptic packages.  Media Crema is a table cream used in cooking sauces, soups, on salads, and in other foods.  
 
Alpura added the Ecolean aseptic flexible packaging due to its low impact on the environment and ease of use.  The company sells over 100 products and processes about 3.5 million liters of milk on a daily basis as one of the biggest dairy products companies in the country.  Alpura's marketing director Alejandra Villarreal said the company is known for quality and innovation along with giving the consumer a great experience.  Villarreal said Ecolean was the ideal fit for Alpura because it provides the quality experience consumers already know and trust.
 
The flexible aseptic package stands up so it can be placed on the counter without worry of spills, and is easy to pour using its air-filled handle.  All of the product is easily gotten out of the package as it can be flattened completely, eliminating food waste. The Ecolean packages also contain up to 35% chalk and are only about half the weight of many other types of traditional packages, making them a lightweight option for those concerned about the environment and sustainability.
 
Americas at Ecolean regional director Andreas Jeppsson said, "Ecolean prides itself on keeping things simple and light in every part of the process."  Jeppsson said Ecolean is proud to partner with Alpura and introduce the Mexican market to the company's packages, helping consumers enjoy the benefits of the easy to use, lightweight packages Alpura's Media Crema is now available in for use in their own kitchens.
 
From flexible packaging to paper-based containers, cartons, glass and more, Markem-Imaje has the industrial coding and marking technology those in the food and beverage industries demand in high-speed production environments.  Trust us for all of the most innovative coding solutions available today.

January 10, 2014
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