Lack Of Traceability Leads To Loss Of Consumer Confidence And More

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Lack Of Traceability Leads To Loss Of Consumer Confidence And More

As a manufacturer of food or beverage products, traceability is a huge concern. Consumers today expect full transparency, whether in regards to ingredients, nutritional value, or whether recalls are quickly addressed. Given the ever-increasing number of food recalls over the past few years, it's understandable that consumers are becoming more concerned about the products they buy for their families. If you aren't concerned and believe nothing negative will ever happen at your company, you may find yourself in the public spotlight - and not in a good way. Should your company be involved in a recall, lack of an effective traceability system could result in damage to your brand, loss of consumer confidence, and ultimately huge losses in terms of cost. Today, manufacturers should feel it their duty to be as transparent as possible, as consumers demand it. You may believe implementing industrial traceability is too costly, but the fact is it may cost you far more should the unexpected happen. Those in the food production industry must consider going beyond traditional stock control; from a software perspective, full traceability involves recording detailed data at batch level, making certain all detailed information may be easily accessed and output at every separate stage in the lifecycle of your products. This makes it possible to immediately identify where a particular batch of product may be in the supply chain, providing data such as the customer the product was sold to, and even the date when it was sold. Whether a product is recalled due to potential contamination, mislabeling, or undeclared allergens, promptness is key in retaining consumer confidence. Ultimately, being without a reliable traceability system can result in irreparable damage to your company in many aspects. At Markem-Imaje, we are a trusted leader around the world in industrial traceability solutions. Let us help ensure your brand and customer loyalty remain intact!

January 10, 2014
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