Packaging News - Watermelon Packaging Appeals to All

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Packaging News - Watermelon Packaging Appeals to All

With spring just around the corner, stores will be stocking their shelves with watermelons and other seasonal produce. One company, Nature's Partner, has changed up its packaging, creating a bright bold visual impact that the company hopes will attract the attention of both children and their parents. The new packaging, created by Giumarra Nogales, features Sesame Street characters, bright colors, and labels containing QR codes for parents seeking more product information. The packaging has been labeled "eat brighter!" and is comprised of corrugated bins for shipping and display at the retail level, along with individual peel-off labels. Nature's Partner brand watermelons are grown in Mexico, and are scheduled to begin shipping later this month. The corrugated bins loom larger than life, decorated with colorful depictions of Elmo and Big Bird; label graphics feature Elmo and Oscar. Bold, colorful graphics on the corrugated bins are designed to attract the attention of kids and their parents from a distance, while the labels consumers will notice upon closer inspection reinforce the "eat brighter!" message. According to an article at Packaging Digest, the peel-off labels offer the capability of printing on both sides, a feature the company plans to take advantage of. The side of the label facing the watermelons will contain recipes for snacks made of watermelon that are "kid-friendly." QR (quick response) codes will make it possible for parents to access further information about the watermelons and brand by using a smartphone equipped with a QR reader application. At Markem-Imaje, we know the visual appeal of packaging is a huge factor in determining the success of a product, and that's why we like to keep up with packaging news. Packaging plays a critical role in the products consumers choose to trust and buy. Regardless of the type of packaging manufacturers use in the food/beverage industries, we have industrial coding and marking solutions that will further the positive impact of your packaging!

January 10, 2014
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