Today's Innovative (And Youthful) Packaging For Boomers

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Today's Innovative (And Youthful) Packaging For Boomers

As more and more of the population consists of "boomers," packaging trends are becoming more innovative, designed in a way to make those who are over age 50 feel more youthful and energetic. Today, those who are in or approaching their "golden years" don't want to admit it, and they shouldn't have to. People are living longer than ever before, because of healthier products, science, fitness, and a general improvement in overall lifestyle. At Markem-Imaje, we find packaging trends highly interesting, and understand how packaging affects consumers or convinces them to buy. Just a few examples of how boomers are enjoying "younger" packaging these days: Have you seen the advertisements on television in recent months promoting One a Day's VitaCraves? These gummy vitamins are reminiscent of gummy worms, gummy bears, and other children's candy, along with gummy vitamins. Why shouldn't grandparents enjoy feeling as young as their grandkids, if only for a moment? The fact is, most people who are in their 60's today don't look or feel like it. Instead, they think of themselves as they were in their 40's, vital, energetic, and youthful. Some of the products designed for boomers that focus on maintaining youth include Eyebobs (reading glasses that are highly fashionable with design names such as Geek Girl and Style Guy) and Not Your Daughter's Jeans. Metamucil, a brand that has been around nearly as long as boomers themselves, is even refreshing their brand to make it more relevant in today's wellness era. Now, Metamucil is focusing on "whole health" rather than fiber, and has new packaging that's brighter, more modern, and communicates health benefits in a way that doesn't target "old" people. The right packaging is vital in effective marketing. At Markem-Imaje, we also understand the importance of using the right coding equipment for your products so that best-buy dates, ingredients, and other vital information is clear and permanent. Regardless of your industry, we have solutions including CIJ, thermal transfer, and laser printing equipment designed for unsurpassed results.

January 10, 2014
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