The Benefits Of Serialization In The Pharmaceutical Supply Chain

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The Benefits Of Serialization In The Pharmaceutical Supply Chain

Serialization, typically performed during the manufacturing process, involves assigning a unique identifier to a product and marking the product with that identifier. While not all companies have implemented a serialization process for pharmaceuticals, there are many benefits in doing so, the most obvious being improved traceability. Serialization codes vary widely, and may include a SKU, production date, drug description, expiration date, even the plant and production line where the product was manufactured. The majority of pharmaceutical manufacturers have implemented serialization, most through coding and marking solutions used during the manufacturing process. At Markem-Imaje, we want to stress the benefits of serialization for manufacturers of pharmaceuticals:

  • Protection of consumer safety
  • Brand protection
  • Compliance with federal government
  • Improved efficiency and controlled costs
  • Recall integrity
  • Minimize chargeback’s related to packaging errors or claims against manufacturers
  • Protection against counterfeiting
Without implementing serialization, consumers are at risk and brands are easier targets for counterfeiters, a highly serious issue in the pharmaceutical industry. Serialization is not a one solution fits all manufacturers' process. As trusted suppliers of coding and marking solutions, we realize that every manufacturer's lines are different, thereby requiring solutions that are customized according to various needs and factors including packaging environment. Our traceability solutions and software components are designed to address specific needs of manufacturers in the pharmaceutical industry. Contact Markem-Imaje today for all of your industrial printing equipment and traceability needs.

January 10, 2014
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