Traceability Is Critical In Today's Global Supply Chain

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Traceability Is Critical In Today's Global Supply Chain

In today's every growing global supply chain, having the ability to track the origin of a product is critical. Not only must manufacturers be capable of tracking the place where a product was first produced, it is important that they are capable of tracing any components of the product to their point of origin. This makes it possible for any manufacturing processes which may be faulty to be addressed quickly and efficiently. Traceability, in its most basic definition, means that manufacturers can not only get the products that are faulty/defective back efficiently in the event of a recall, but also learn in-depth about the issues which may be plaguing them. The ability to track and trace products is a welcome concept, considering how costly a recall can be to companies not only in terms of the process of bringing products back to the factory, but the company's brand image and reputation as well. Manufacturers who do not have an effective traceability system in place are often exposed to situations which can quickly escalate into a crises. Consumer goods, particularly foods or produce, may be contaminated with bacteria that result in widespread illness, and even death. Pharmaceutical goods may be mislabeled or not properly labeled in regards to ingredients, warnings, or how to properly use the product. Ultimately, the adoption of an effective traceability system can protect not only consumers, but your business over the long-term. Consumer trust is crucial; by being able to quickly trace and track any products that are defective or potentially harmful, you are demonstrating to consumers your concern about keeping them safe. Around the globe GS1 is being used to record crucial data and identify products around the globe. Considering today's supply chain is growing more and more global, automation is essential. Holding on to critical data throughout the life of a product is becoming more difficult, however smart labeling practices and reliable standards are helping companies reduce the complicated and complex issues they faced before, making it a simpler matter to collaborate with business partners on a global scale. At Markem-Image, we provide industrial traceability solutions to a wide array of industries around the world. Protect your brand and consumer trust by putting a reliable system in place, one that is cost effective for the long-term.

January 10, 2014
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