Food Packaging - Nestlé To Revive Frozen Food Popularity

Back to NAM Blog

Food Packaging - Nestlé To Revive Frozen Food Popularity

There are some changes going on at Nestlé, the world's largest food company following its $50 million investment in Solon, according to news reports. In recent years, the popularity of frozen foods has waned as consumers desire greater transparency and healthier foods. Consumers today desire foods that are healthier, and those containing fewer chemicals. Ingredients lists are becoming more important than ever, and instead of dieting, people simply want to make healthier choices. This has led to the decline of one of Nestlé’s key brands, Lean Cuisine. According to news sources, the value of Lean Cuisine has dropped by 20% over the last two years, perhaps because of the product's name. According to some, the very words 'Lean Cuisine' imply dieting, which is counterintuitive to what consumers want, which is simply healthier eating. Now Nestlé has the opportunity to lead the way in the frozen foods industry as the company strives to develop healthier foods and drop or reduce ingredients perceived as unhealthy by consumers. The company has been focusing on package redesign, transparent labeling, and more in its efforts to bring back frozen foods. Nestlé has pledged to phase out artificial flavors and trans-fats, and reduce sodium by 10% in its pizzas. Nestlé has also introduced more gluten-free and organic options, and is printing food sourcing information on packaging along with suggested serving sizes. Nestlé introduced the changes in April of 2015, and has experienced significant growth in sales numbers over the last six months with its frozen nutrition products soaring well ahead of competitors in the frozen foods industry. At Markem-Imaje, we understand that when it comes to food packaging and labeling, it truly is all about the consumer. Transparent labeling, ingredient lists consumers can actually make sense of, healthier choices. Companies know that today, every element is consumer driven. For all of your industrial printing equipment needs, rely on Markem-Imaje, a global leader in coding and marking solutions that deliver in terms of reliability, indelible printing, easy integration into your production lines, cost effectiveness, and more.

January 10, 2014
Markem-Imaje Announces Acquisition of CSAT

Markem-Imaje Announces Acquisition of CSAT
Back to top