Craft Beer Labeling - Craft Beer Industry Attracting Women

Back to NAM Blog

Craft Beer Labeling - Craft Beer Industry Attracting Women

Craft Beer Labeling - Craft Beer Industry Attracting Women

Recently it was reported that a Nielsen survey conducted in May of this year found that 15% of the total consumption of craft beer could be attributed to women between the ages of 21 and 34.  It was also found that women prefer herbal/spiced, fruit-flavored, or sour beers far more than men.  

 
In Houston, TX there are currently about 20 craft breweries; with more than 200 in the state, Texas ranks 7th in the nation according to the Brewers Association.  Chief economist, Bart Watson, said that there are several reasons women are being brought into the craft beer industry - most of all, the wide array of flavors.  
 
Women not only love craft beer, many are becoming deeply involved in home brewing or are even CEOs of their own companies.  In fact, among 2,536 breweries who were surveyed by a Stanford University research team, 543 of those breweries had a CEO, head brewer, or founder who is female.  
 
Girls Pint Out and the Pink Boots Society are two organizations in the Houston area that encourage women to be active in the beer industry. Jennifer Keon, head of the Girls Pint Out Spring/Woodlands chapter, claims beer has been a part of her life, forever.  Both the Spring/Woodlands and Houston chapters focus on women taking an active part in the craft beer community, and bringing like-minded women together to sample and enjoy craft beer produced in the area.
 
B-52 Brewing in Conroe is a family-owned craft brewing business, co-owned by Jessica Daniel, who is in charge of off-site events, marketing, and sales.  In Alvin, TX, you'll find Fetching Lab, where owners Brett Bray and Theresa Hutchings brew such flavors as "Bound and Determined Stout" on their four-acre plot.
 
It seems that today, beer is no longer just a "manly" drink but one that's becoming more and more "fetching" to women!
 
Markem-Imaje provides reliable, quality coding and marking solutions to those in the craft brewing industry.  We know craft brewers have to stand out from the crowd in a way that is unique and appealing, not only in terms of flavor but brand as well.  Be sure to check out our craft beer labeling solutions!
 

January 10, 2014
Markem-Imaje Announces Acquisition of CSAT

Markem-Imaje Announces Acquisition of CSAT
Back to top