Packaging News - Growth Opportunities for the Snack Market

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Packaging News - Growth Opportunities for the Snack Market

In recent packaging news, according to a recent article at Food and Beverage Packaging, consumers in the U.S. love their snacks! Although snacks are popular around the globe, the United States is the single largest market for these types of foods in the world. Today, as many people live busy lives and often don't have time for daily meals, they seek snacks that are healthier than candy bars, chips, and the normal fare. Some of the snacks those who want convenience choose include yogurt, nuts, and fruit snacks. These are easy to eat while on-the-go, and healthier than the choices available in the past. Because healthier snacks for active lifestyles is nothing new to the U.S., sales of these snacks are expected to grow only 4% through this year. However, around the world various regions have an opportunity for exponential growth in this area, as packaged snack foods are projected to increase to $334 billion by the end of this year, which is a whopping 7%. Some of the regions expected to experience the most growth in the snack industry include India, Latin America, and the Asian-Pacific, which gives manufacturers an outstanding opportunity to market to specific consumer tastes, and increase their own profits. Many manufacturers in the snack and bakery industries are fueling their growth by highlighting facts consumers are most interested in, such as fiber content, whether the products are gluten free, whether the snacks are made using organic ingredients and whole grains, and more. While healthy snacks are on the rise in terms of popularity around the globe, packaging presents a problem for many manufacturers when it comes to variety packs that are retail ready. As you can imagine, variety packs slow down the packaging line, as the products have to be packaged first in their individual packs, then into the variety pack. Essentially, products are handled twice during the complete packaging process, which takes more time and adds a substantial number of steps to the process. This is a challenge that snack manufacturers who produce variety packs for big box stores must face as they attempt to find an easier, more streamlined method for the process. At Markem-Imaje, we understand the challenges manufacturers face in packaging when trying to meet the demands of consumers and retailers. As suppliers of industrial printing solutions including inkjet, thermal, and laser printing systems, inks, and other consumables, we are constantly working to provide printing solutions that are durable and reliable for every type of packaging or substrate. Contact us for your marking and coding needs today.

January 10, 2014
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