Phrases Consumers 'Look Out' for On Packaging

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Phrases Consumers 'Look Out' for On Packaging

It has become more and more apparent recently that consumers are very concerned about the foods they buy, and what the labels on packaging proclaim. Today, consumers are checking ingredients lists in an effort to learn if the products they purchase contain excess additives, hydrogenated oils, gluten, added sugars, and more. There are also a few food label phrases that consumers may find misleading, so if you're in the food manufacturing industry you may want to think carefully about what you put on your packages. While the FDA regulates labeling to a certain degree, not every label is accurate and the FDA typically doesn't inspect every product unless the agency receives numerous complaints. Consumers have been warned to look out for potentially misleading labels such as: Natural, or 'natural flavors.' Natural doesn't necessarily mean healthy, and consumers have become aware of this. Whole grain. When a product is labeled 'made with whole grains,' it does not guarantee the product doesn't contain processed flour. Additionally, a product only has to contain a very small amount of whole grains to carry this label. If your product is truly a pure, whole food, consider labeling it with '100 percent whole grain' instead. Good source of fiber. Polydextrose or chicory root aren't actually healthy sources of fiber when included in cookies, snack bars, or fruit snacks. Real sources of fiber include beans, fruits, vegetables, legumes, and whole grains. Consumers know that products labeled 'good source of fiber' aren't necessarily a good source. Low-fat. Really? Many products that claim to be low fat contain lots of sodium along with sugar or carbohydrates - the exact things that convert to fat in the body. Sugar-free. Consumers have caught onto this marketing ploy, and know that many products claiming to be 'sugar-free' contain ingredients that are potentially more dangerous to their health, such as sucralose, aspartame, and other artificial sweeteners. Certainly there truly are foods that are low-fat, good sources of fiber, and all natural - but be careful what you put out to consumers, as they're becoming more 'label savvy' every day. At Markem-Imaje, we supply industrial printing equipment around the world including inkjet and thermal transfer printers, laser printing solutions, print and apply labeling for pallets and cases, thermal inkjet, digital printing, and more. Rely on us for innovative solutions to your coding and marking needs!

January 10, 2014
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