Case and Pallet Marking And Coding Systems: 5 Essential Buying Tips

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Case and Pallet Marking And Coding Systems: 5 Essential Buying Tips

A decade ago, a case was simply the shipping vessel of a product. Today, with growing traceability concerns and the expanding realization by branded companies that even cases offer empty space for marketing, small companies and large corporations alike are discovering that instead of useless, empty space, cases can be utilized to further their efforts in corporate branding. Over the years, inkjet technology has substantially improved. Machines are simpler to use and easy to handle. Advancements in technology have made it so it is no longer necessary to turn bottles of ink upside down; self-inking cartridges, higher resolutions and touch screen interfaces make marking and coding products easier (and more reliable) than ever before. At Markem-Imaje, we have a few tips manufacturers should keep in mind when purchasing marking and coding systems for pallets and cases: Meet customer needs with exceptional quality coding. The highest quality code for scanning is not always accomplished using large-character printers. Consider whether print-and-apply technology may work better for your situation. Consider where your products will be during the distribution process. Many food products will go through refrigeration or even be placed in freezers before finally reaching the consumer. Will the label be compromised at all? Are the glue and ink on the label the most appropriate for your distribution cycle? Always think of the various environments your products may go through in the process of distribution. Factors that affect the coding and marking system you buy even more than price. How has the equipment been used in manufacturing applications that are similar to your own? Never buy printing equipment simply because it is on clearance. Conversely, don't buy the highest-priced either, simply because you believe if it costs a lot, it must be better. Get feedback on reliability and performance from other customers who have used the marking/coding equipment in a setting much like yours. Equipment reliability (repair and maintenance). What is required as far as daily maintenance with the equipment you are considering? Ink, repairs, parts replacement - these all cost money. What will the overall operating costs be? While it's easy to only think of the initial cost of purchasing the equipment, don't forget about lifetime costs. Change - the one constant in the packaging landscape. No other aspect of producing consumer goods changes as frequently as packaging. More and more, companies are realizing the impact on branding, considering how to use every inch of packaging space. While corrugated cases were once generic, in many cases today it's inching toward primary packaging. Manufacturers once gave very little thought (if any) to cases and pallets; these were simply tools used to move the product from the manufacturer to the distributor. How things have changed! At Markem-Imaje, we are the most trusted supplier of marking and coding systems around the world. Come see what we're all about, and how we can provide you with exceptional industrial printing solutions that are within your budget.

January 10, 2014
Markem-Imaje Announces Acquisition of CSAT

Markem-Imaje Announces Acquisition of CSAT
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