Packaging Consumer Trends Manufacturers Will Want To Pay Attention To

Back to NAM Blog

Packaging Consumer Trends Manufacturers Will Want To Pay Attention To

Manufacturers know that in today's consumer environment, how products are packaged is becoming a more important issue than ever before. Consumers want ease and convenience, but they've also become more environmentally aware, and want to ensure the products they purchase are not only sustainable, but safe. According to a recent article at Thomasnet, five of the biggest packaging consumer trends today include:

  • Healthy living
  • Sustainability
  • Authenticity and trust
  • Cost-effective shopping
  • Convenience
Healthy living simply means consumers want to understand what is in the products they choose in terms of health and nutrition. This is a highly crowded market, and one in which packaging and branding makes all the difference in whether the product will stand out and catch the consumer's attention on the shelf. Convenient packaging is fairly self-explanatory. Convenient products designed for people who are on-the-go are vital in today's fast-moving society. Smaller, lighter, easy to dispose of. Manufacturers should focus on a disposable, no-fuss approach. Authenticity and trust. It's no wonder that consumers have lost faith in many brands, considering the number of food recalls in recent years and the discovery that horsemeat was being disguised as beef in the UK. Transparency is key; manufacturers must produce goods in a way that they can be traced back to their original source, so that trust throughout the supply chain can be re-established. Sustainability has become more important to consumers than ever before. Customers are interested in manufacturers who care about the world as well, and look for packaging which indicates the manufacturer focuses on green practices and makes a real effort to improve the environment. At Markem-Imaje, we know the importance of being aware of consumer trends - what customers want. As a leader in industrial traceability solutions and printing equipment, our mission is to help manufacturers achieve and maintain consumer trust and a healthy brand.

January 10, 2014
Markem-Imaje Announces Acquisition of CSAT

Markem-Imaje Announces Acquisition of CSAT
Back to top