Coding Technologies - Recyclable Aluminum Cups From Ball Corp

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Coding Technologies - Recyclable Aluminum Cups From Ball Corp

Coding Technologies - Recyclable Aluminum Cups From Ball Corp

Ball Corporation recently announced it will debut its recyclable aluminum cups in September, an alternative to plastic cups that has been in development for several years.  The new cups will be available in a limited supply through next year in the U.S.

 
Aluminum cups can be recycled easily, just as aluminum cans that have been used for decades for products like soft drinks, energy drinks, beer, and other beverages.  Reports say that about three quarters of the aluminum that has ever been produced is still used today, and that aluminum is not only sustainable and recyclable, but valuable in an economic sense.
 
Ball says it will debut its new aluminum cups at pilots with concessionaires and major venues throughout the country in September.  Research conducted by the company found that 78% of consumers anticipate that within the next five years, beverage brands will use containers that are environmentally friendly.  Their research also revealed that 67% of consumers in the U.S. said that if aluminum cups were used instead of plastic, they would visit a venue more frequently.
 
Durable, sturdy, and cool to the touch, the new aluminum cup is available in a 20 oz. size, although Ball intends to offer additional sizes at some point based on market demand.  Graphics, logos, and other customization is also available.  Ball hopes to expand the aluminum cups to convenience stores, restaurants, breweries, bars and retail locations in the near future, ramping up production by close of 2020 in its Colorado innovation facility.
 
Ball CEO, President and chairman John Hayes said the debut of the new aluminum cup is a big moment for the company as consumers and customers look for beverage packaging options that are sustainable more often.  Hayes said, "It is our responsibility as the leader in aluminum beverage packaging to continuously innovate and provide solutions for our customers.  We're excited to bring the aluminum cup to market and expand the product line next year and beyond."
 
From metal, glass, and rigid plastic to liquid cartons and flexible packaging, Markem-Imaje offers a wide array of coding technologies to industries including CIJ, TTO, laser and more.  We invite those in the beverage industry to learn more about our industrial coding and marking systems by contacting us today.
 

January 10, 2014
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