Companies That Lack Preparations: Recalls And Brand Integrity

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Companies That Lack Preparations: Recalls And Brand Integrity

As nearly all manufacturers know, a recall can be devastating in terms of consumer brand trust. Not only is it embarrassing to be forced to recall a product due to potential contamination, undeclared allergens, or even a labeling error, it can be extremely costly. Being ready in case of a recall is critical, particularly for those companies who operate on a global scale. The relationship between recalls and brand integrity is very closely tied. Companies who are well-known around the world suffer most when a recall is issued. Think of some of the auto manufacturers who have been in the news in recent years. For example, one automobile company had issues a few years back with accelerators which were supposedly "sticking," resulting in several deaths and numerous injuries. The debacle could be said to have tarnished the company's image for several years, an unfortunate fact considering their sterling reputation as one of the world's most trusted auto brands in terms of quality and reliability for decades. While there are many things involved in protecting your company's reputation and brand should a recall be necessary, there are several important precautions every manufacturer should consider. Clearly printed, accurate labels are essential. A reliable traceability system should be in place so that your products can be quickly located in the supply chain should you have to recall a particular lot of products. The quicker you take action, the less damage your brand and image will suffer. Consumers tend to trust companies who take swift, effective action in preventing as much damage as possible. At Markem-Imaje, we provide industrial traceability solutions for manufacturers, as well as coding and marking systems which provide indelible, quality printing in a way that is cost-effective for the long-term. Contact us today for all of your needs!

January 10, 2014
Markem-Imaje Announces Acquisition of CSAT

Markem-Imaje Announces Acquisition of CSAT
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