Industrial Coding - Mississippi In Legal Hot Water Over 'Fake Meat' Labeling

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Industrial Coding - Mississippi In Legal Hot Water Over 'Fake Meat' Labeling

Industrial Coding - Mississippi In Legal Hot Water Over 'Fake Meat' Labeling

On July 1, a new law in Mississippi regarding transparency in labeling with regard to "fake meats" went into effect.  According to reports, the law aims to clarify where meat is derived from on packaging.  The new law forbids mislabeling of food products acquired from plants, insects, or animal cultures as meat or meat products.  Mississippi is facing a lawsuit now, as some are not happy with the new transparency law.

 
The State of Mississippi now faces a lawsuit in federal court filed by Upton's Naturals Company and the Plant Based Foods Association, claiming their First Amendment right to free speech has been violated.  The new law states that, "A food product that contains cultured animal tissue produced from animal cell cultures outside of the organism from which it is derived shall not be labeled as meat or a meat food product.  A plant-based or insect-based food product shall not be labeled as meat or a meat food product."  Mississippi's new law also makes packaging using the term "veggie burgers" unlawful, which is why some plant-based companies are in an uproar. 
 
The state's Commissioner of Agriculture and Commerce, Andy Gipson, said it was unfortunate that Upton's Naturals and the Plant Based Foods Association chose to proceed forth with a lawsuit without offering comments to the proposed rules, or reviewing them.  He also said the out-of-state interests are fighting to block the new meat labeling law.
 
Gipson said that words have a meaning, and that consumers should not be deceived by a product labeled as beef when it's made of insect protein or think that a lab-grown animal protein is tofu.  Gipson said the state looks forward to defending the law to ensure consumers in Mississippi have clear information when purchasing meat and non-meat products.  He said the lawsuit will provide opportunity for the state to defend both common sense and legislative intent.
 
The U.S. will pay close attention as litigation moves forward.
 
Today's consumers pay more attention to packaging and labeling information than ever before in an effort to eat healthier, improve their health, and understand where ingredients are derived from.
 
Markem-Imaje is a global leader in industrial coding and marking systems, providing innovative coding technologies to a wide range of industries.  From continuous inkjet printing and laser coding to TTO and digital printing, count on Markem-Imaje to deliver results beyond your expectations.

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