Food Industry - Food Labeling Top Trends For 2014

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Food Industry - Food Labeling Top Trends For 2014

Innova Market Insights recently outlined the top trends expected to impact the foodservice industry this year. As consumers are moving toward simpler, more basic foods, the foodservice industry is one that is innovative and always working toward meeting their needs. Here are the top trends expected for 2014, many of which focus on food labeling. Ingredient origin to regain trust. In recent years there have been countless food safety concerns and recalls; all of this impacts consumer trust. Ingredient origin will make foods easier to trace, and result in higher quality foods. Value packaging as consumers prepare meals and eat at home. More and more consumers are cooking and sharing meals at home with family and friends, going back to basics. This means consumers are in search of real value at the supermarket. Those stores that are thriving are the ones who provide value packaging, claims of good value directly on the packages, and in-store value promotions. Reducing food waste/loss. Recently, the focus on manufacturers' ability to control and reduce the amount of food loss in production has been in question. In addition, other areas under intense scrutiny include food waste by both consumers and retailers. Manufacturers will focus heavily on reducing waste in the production process. Addressing the healthcare budget crisis through nutrition. Larger food manufacturers are turning toward better nutrition, realizing that nutritious foods and beverages are at least part of the solution for consumers, who are looking to improve health. The trend is toward a more holistic approach in food manufacturing. Ultimately, regaining the trust of the consumer and reducing waste are two key trends to look out for in the food industry in 2014, according to Innova. Markem-Imaje understands the importance of consumer trust for brands, and how reduced recalls and transparent labeling can impact this trust. A trusted leader around the globe, we provide industrial traceability solutions, coding and marking systems, and more to help ensure brand protection and consumer trust.

January 10, 2014
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