Controlling Sugar Consumption In Soft Drinks Through Packaging Design

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Controlling Sugar Consumption In Soft Drinks Through Packaging Design

Controlling Sugar Consumption In Soft Drinks Through Packaging Design

Recently it was announced that Kolibri Drinks and Beatson Clark have teamed up in an effort to allow consumers more control of how much sugar they enjoy in their soft drinks by storing the sugar in the bottle cap.  

 
Kolibri Drinks is a manufacturer of high-end botanical drinks designed to appeal to the restaurant and premium retail markets, flavors such as Elderflower & Lime, Strawberry & Basil and others contained in elegant bottles.  In working with packaging specialist Beatson Clark, the two have found a way, via packaging design, to avoid putting sugar directly in the drink and place it in the cap instead, where consumers have control and can customize their drinks to their own taste preferences.
 
On average, Kolibri bottles are manufactured of 30% recycled glass and are cone-shaped.  Not only do consumers enjoy being able to adjust the level of sweetness they prefer, some who are more health conscious may prefer not to add any sugar to the botanical drinks at all.  Kamila Sitwell, co-founder of Kolibri Drinks called the new packaging "truly disruptive," saying that standard off-the-shelf bottles wouldn't work for the company and that Beatson Clark was there throughout every phase of the process.  
 
Charlotte Taylor, Marketing Manager at Beatson Clark said that small businesses are looking for ways to differentiate their products on the shelves, many of them in the beverage industry looking for unique bottle designs that help set them apart from a vast sea of competitors.
 
According to news reports Kolibri Drinks are available in Champneys Hotels, M Restaurants and Gaucho Restaurants.  Described as the world's first bespoke bottled drinks, the company website invites consumers to enjoy their beverages on their own terms, whether they prefer no sweetness or a lot.  
 
From fruit juice to soft drinks, beer, mineral water and wine, Markem-Imaje offers a wide array of beverage coding solutions for glass, aluminum, rigid plastic and liquid cartons.  From continuous inkjet printing to TTO, laser and digital printing, we are a global leader in industrial coding and marking systems for product, case, or pallet coding in a variety of industries.

January 10, 2014
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