Craft Beer Packaging - 3D-Printed Carrying Handles

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Craft Beer Packaging - 3D-Printed Carrying Handles

Craft Beer Packaging - 3D-Printed Carrying Handles

At Markem-Imaje we know that, as each day passes, the craft brewing industry is becoming more competitive.  Recently it was reported that now craft brewers can make their craft beer packaging stand apart from the competition on store shelves using a 3D-printed carrying handle designed for two, four, or six packs of craft beer.  The handles, manufactured by NC-based Roberts PolyPro, provide superior holding strength while consuming 30% less plastic than traditional handles.  The innovative new carrying handles were on display at Pack Expo 2016 in Chicago.

 
Much of the success of craft brewers can be attributed to how appealing and eye-catching the product is to consumers in respect to color, design, product name - essentially what makes the beer "stand out" from competitors.  According to reports, the carrying handles are available in any PMS (pantone matching system) color.  Said to be completely recyclable, the handles are crafted of high density polyethylene (HDPE) and offer a distinctive appearance.
 
The company says that the handles are a flexible, cost-effective option for craft breweries and that small brewers can choose to apply the handles manually, then invest in a Roberts PolyPro applicator at a future date as sales increase.  Additionally, the handles can be reapplied to cans that are empty (for taking to the recycling bin) or to unopened cans (for taking home after an outing).
 
Because of the tabs designed for holding the cans and the lifting action to remove them, the handles offer a distinctive look that makes consumers reach out to give them a closer look.  The intent is not only functionality, but capturing product attention on highly competitive store shelves, according to Product Manager Richard Brothers.
 
As the craft beer industry grows more competitive each day, brewers must find ways to differentiate their product from the others.  At Markem-Imaje, we offer exceptional coding and marking solutions for the craft brewing industry, helping your brand stand out from the rest.  For craft brewers or any type of beverage, we urge you to learn about our industrial printing and marking solutions.

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