The Popularity of Flexible Packaging Today

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The Popularity of Flexible Packaging Today

It's no secret that flexible packaging is one of the hottest things going today among manufacturers of a wide array of products. This type of packaging also continues to increase in popularity with brand owners and consumers as well, for a number of reasons. As a leader in the industrial coding and marking industry, we strive to stay on top of all of the latest trends in packaging, and enjoy sharing with our readers. Flexible packaging includes stand-up pouches that have become so popular recently; in fact, brewed coffee, cookie dough, and other products have recently been introduced in stand-up pouches by brand owners, according to an article at Packaging Digest. What are the benefits of flexible packaging? Here are a few of the most obvious. The impact on the environment is less than with traditional rigid plastic containers. Flexible packaging contains less plastic, and therefore results in less waste. Shipping is more affordable for manufacturers. Because it weighs far less than some other types of packaging, flexible packaging is an affordable option for companies who distribute their products whether in the U.S. or internationally. Rigid plastic containers can weigh as much as 70% more, adding significantly to shipping costs - expensive, particularly for smaller product runs. Greater protection from moisture, oxygen, the sun, grease, and contamination. Barrier materials that are capable of blocking harmful UV rays are often incorporated into flexible packaging. Packaging with foil is particularly effective for products requiring a strong barrier against potentially damaging elements, because of its MVTR (moisture vapor transmission rate) and OTR (oxygen transmission rate). Consumers love flexible packaging. There's no doubt about it - buyers are attracted to flexible packaging. Great shelf appeal and eye-catching effects, shoppers are immediately drawn to stand-up pouches and other types of flexible packaging. What's not to like? As a manufacturer, could your products (and your brand) benefit from this type of packaging? At Markem-Imaje, we provide industrial printing equipment for indelible marking on all types of packaging and substrates, including plastics, foils, and other components found in flexible packaging. Contact us today for superior solutions to your marking and coding needs.

January 10, 2014
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