Marking And Coding Benefits - Supply Chain And Packaging

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Marking And Coding Benefits - Supply Chain And Packaging

Marking And Coding Benefits - Supply Chain And Packaging

The benefits of marking and coding are often lost on those who don't work in a production, packaging, or supply chain environment.  Consumers know information regarding ingredients, nutrition, and the best dates for using a product are provided, but that's about the extent of it.  If you're new to supply chain management or packaging, you may be curious about the benefits of serialization codes, barcodes, and those "best before" or "best by" dates.  Whether directly on products, packaging, or cartons, there are a few good reasons for all those codes and marks!
 
Benefits to consumers.  Those shopping for groceries often look at the expiration or "use-by" dates on products to ensure they're getting the freshest product possible.  Not only does this protect the integrity and quality of foods, offering peace of mind for the consumer, it also helps reduce waste as consumers can choose products with a "best by" or "use by" date that's farthest out, meaning they'll use more of it and throw less in the trash.
 
Adhering to traceability requirements.  Product owners are capable of tracing their goods throughout the supply chain using serialization codes and barcodes.  From the product's origin to where it is in transport and the final destination - shipments, packages, and even individual lots can be identified by those involved in the supply chain.  Important for many reasons, but particularly in the event of a recall.
 
Counterfeiting and proving authenticity of a product.  This is especially prominent in the pharmaceutical industry, where counterfeiting is a major concern.  Marking and coding helps pharmaceutical companies authenticate their products.  Coding enables consumers, retailers, and anyone along the supply chain to determine if the product is authentic and safe to use or sell, as it can be tracked to its origin quickly and efficiently.
 
As you can see, coding and marking systems provide a wealth of information not only to the consumer but also to retailers, transportation systems, and others who are involved at any point in the supply chain.  For exceptional quality, consistency, and accurate, concise coding of your products count on Markem-Imaje, a global leader in the industrial printing equipment industry.  
 

April 1, 2016
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